American Marketing Association at GMU
Why a Rebrand?
AMA GMU is the George Mason chapter of a national marketing network. My goal as President was to rebrand so that it visually demonstrates itself as an organization built for early career growth.
We set out to broaden who belongs there. The chapter grew from a conventional business club into an interdisciplinary community of film, graphic design, data science, and business majors. Our mission is to give students room to experiment with marketing roles, tactics, and ideas without failing a course or risking a job. Insight matters. Experience is invaluable.
Marketing Bridges Creativity and Business.
Managing social media, I opted to shoot professional photography and wrote, shot, and edited a commercial aimed at creative majors. This formed an evergreen archive from 2024-2026 that the team used across social, print, and chapter reports.
