WDBJ7
Full Production Lifecycle
Per project, I serve every phase of commercial production: copywriting, camera, assembly, color grading, and motion graphics.
Using a Canon C100 Mark II in 2026 posed significant constraints (8-bit, AVCHD body). I shot 1-2 stops above to maximize dynamic range and created a 3-pass color workflow for a film-centric look. The sensor’s age stopped being a flaw and became part of the aesthetic.
Embracing Constraints
Reverse-engineering proven commercial formulas. I break down competitor ads for how they visualize the customer journey, through pacing, emotional hooks, and touch points. Their online reviews show me what customers want and don't get. Our script fills those gaps with the brand’s solution.
