About
Jonathan Harris
A short introduction
I’m a content strategist and creative producer. One question drives my work: what makes creative work resonate, get distributed, get repurposed, and get monetized?
I started college in cinema. Creating wasn’t enough. I wanted to know how media performs, how it converts, and how visual identity moves people. That led me to marketing and business analytics, on top of five years in video production.
Most filmmakers trace their instincts to the humanities, like literature or political science. I went to business school. My creativity was never separate from the bottom line. It was built around one.
Selected Work
Aperio Global / NVIDIA — Branded Mini-Doc & Pitch Strategy
CBS (WDBJ7) — Production Specialist
American Marketing Association (GMU) — Brand Identity & Commercial
HG Productions — Creative Video Producer
Software Used:
DaVinci Resolve, Premiere pro, lightroom, sql, Tableau
my workflow
Creativity with a bottom line.
01
Define Message
What are we selling and what does it change? A life, a belief, a feeling.
02
Position Around Theme
Who’s the audience, what’s the unique selling point, and how does the theme center around both?
03
Visualize Value Drivers
How do we make a value driver visible, human, and believable?
04
Capture an Asset, Not a Scene.
What is this clip’s evergreen and repurpose potential?
